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<\/p>\nPepsiCo, in response to last year\u2019s Black Lives Matter protests, decided to replace the \u201cracist\u201d Aunt Jemima name for its pancake mix and syrup brand. They have now revealed the new name: Pearl Milling Company. The new packaging, resembling the previous design, will be seen in stores in June 2021, without the iconic character image.<\/p>\n
Pearl Milling Company pays homage to the 1888-founded company in St. Joseph, Missouri, that originally created the pancake mix and later adopted the Aunt Jemima name. Critics argue the new name lacks appeal, with some comparing it to a \u201cgravel mining company.\u201d<\/p>\n
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While the change has faced resistance, many believe it was long overdue. The Aunt Jemima brand had a history steeped in racial stereotypes, despite efforts to revise its image over the years.<\/p>\n
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James O\u2019Rourke, a professor at the University of Notre Dame\u2019s Mendoza College of Business, noted that the brand\u2019s reputation, built on a racial stereotype, was widely seen as offensive. The change reflects a broader<\/p>\n","protected":false},"excerpt":{"rendered":"
PepsiCo, in response to last year\u2019s Black Lives Matter protests, decided to replace the \u201cracist\u201d Aunt Jemima name for its pancake mix and syrup brand. They have… <\/p>\n","protected":false},"author":1,"featured_media":7883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"yoast_head":"\n